Athlete Marketing - Celebrity Marketing - Mariano Rivera - Ziff-Davis Media

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Client: Ziff-Davis Media
Project: Autograph Signings
Event: Consumer Trade Show
Celebrity: Mariano Rivera

Ziff-Davis had a problem. It had a big consumer electronics trade show coming up and needed a way to bring in foot traffic. That's when PGS Corporate stepped in and secured Yankees closer Mariano Rivera to make an appearance in Ziff-Davis' booth.

PGS Corporate delivered impact results for Ziff-Davis Media and can do the same for you! Call (877) 621-5243 to speak with a PGS Corporate Representative or fill out our contact form for more information.

Project Overview

Ziff Davis needed an athlete to generate foot traffic to its electronics consumer trade show booth
PGS Corporate worked on behalf of Ziff-Davis to secure Yankees great Mariano Rivera for an appearance at the trade show, which included an autograph session and photo opportunity

PGS Corporate Involvement in Program Execution

Negotiation of appearance contract with Rivera
Organized transportation to and from appearance
Coordination and on-site management of the appearance

Results

The appearance helped attract more than 3,000 press, analysts and retailers and more than 50,000 consumers, including families, tweens, women, enthusiasts and gamers

John Madden motivated Almaden's top-selling salespeople to join his "Almaden All-Madden Team."