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Project Overview
- PGS Corporate was challenged by Almaden to develop a comprehensive incentive program to motivate its sales force
- PGS Corporate created a sales video featuring John Madden and explaining the "Almaden All-Madden Team"
- PGS Corporate set up a private meeting with John Madden to motivate the Almaden Vineyards sales force
- Program was geared to increase sales volume of Almaden wine box and bottles and increase in-store display visibility
PGS Corporate Involvement in Program Execution
- Created entire concept and theme
- All logistics of securing John Madden and production of sales video
- Handled all travel and hospitality event components for entire program
Results
- 37% case increase in sales for box of Almaden
- 63,000 more incremental cases sold
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PGS Corporate delivered impact results for Almaden Vineyards and can do the same for you! Call
(877) 621-5243 to speak with a PGS Corporate Representative or fill out our 
